Notes from the operating floor.
A working archive across the studio: build-in-public dispatches, GTM thesis pieces, workshop recaps, hiring notes, and quarterly studio updates. Filter by stream to narrow the view.
Week 12. Rebuilding the Sales Signal intake
We shortened the qualification window from seven days to seventy-two hours. Here's what broke, and what the shorter loop revealed about buyer intent.
Why cybersecurity buyers ignore your outbound
The category has trained itself to filter noise. The only outbound that works now is outbound that reads like intelligence, not like a pitch.
Munich workshop. Three things we changed
The room was full of operators, not students. That single distinction rewrote the entire curriculum by lunch.
What we actually screen for on the sales track
Every operator we've hired on the sales track shares one thing. It is not what the sales-training industry sells.
Studio update. What shipped in Q2 2026
A short, factual log of what the studio moved this quarter across ventures, workshops, and hiring.
Print still works in 2026, for exactly one buyer
The Cash Flow Positive Report keeps returning meetings we could not have booked any other way. Here's why.
Week 11. The first internal agent demo that didn't feel like a demo
We showed a partner a working conversational agent, and they asked when we'd bill them. That is not a normal reaction to a demo.
Two tracks, one standard
The engineering and sales tracks look nothing alike on paper. In practice they are screened against the same operating standard.
Studio update. Entity, domain, and site posture
Housekeeping notes: the group site is now the institutional index. The Cash Flow Positive offer lives on its own domain.
Taipei workshop prep notes
What we are changing in the curriculum for the APAC room, based on what Munich taught us.